In the ultra-competitive world of business-to-business sales, generating and converting high-quality sales leads is the biggest driver of growth. You want your clients to connect and engage with your brand after finding you online, and the best way to do that is through educational and relevant content. Of course, as a successful business owner, you don’t have time to create this content yourself which is why ghostwriting is such a powerful tool.
The role of content in B2B lead generation
Above all else, being a leader in your current space is one of the quickest ways to drive traffic and engagement to your business. Identifying yourself as a master of your craft can take time, and the internet will reward you for consistent efforts over many months and years. This is the power of generating quality content.
The more content you produce that your clients can take value from, the more likely they will be to contact you when they require services that you offer. With the usual fluctuations of business, it can be hard to maintain regular levels of output when it comes to writing, but ghostwriting helps you take your knowledge and experience and efficiently translate that into lead-generating pieces.
Types of Content suitable for ghostwriting
When you think of ghostwriting, you might think of celebrity biographies, but there are many ways in which ghostwriting is suitable for your B2B content. Here are just a few ways that you can use the power of ghostwriting to get in front of your target audience:
E-books
Can be published online or in print
Creating a series of books can tell a story about your services
Popular for providing your existing customers with extra value
An excellent way to connect with new customers
Strong engagement for SEO purposes
Blog posts and newsletters
Regular blog posts will improve traffic to your website
A series of blogs will help to identify your key areas of expertise
Take the main points from these blogs and generate a helpful weekly newsletter for your subscribers
Regular content improves SEO and encourages new site visits
Case Studies and Success Stories
Client testimonials are a great way to showcase your successes
Use these on your website to gain the confidence of new customers
A professionally drafted testimonial and case study will go a long way to highlighting what you are best at
Social Media Content
Regular updates on your social accounts to drive traffic
Optimise LinkedIn posts with links to your website
Bite-sized insights into your company and your brand
Leveraging ghostwriting for lead generation
Working with a professional ghostwriting service will allow you to delegate many of the regular writing tasks of your business. Creating a full content strategy for written material for the next 6 months will build a portfolio of online knowledge for your brand. This will allow you to be seen as a technical expert in your space, while still allowing you enough time to focus on your main priority – running your business.
Contact us today to find out how Montrose House can help you achieve your content goals and transform your online presence.
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