When you are selling your eBook, you must do everything in your power to reach your targeted audience, generate sales and create a Return On Investment (ROI). Search Engine Optimisation (SEO) is a large part of helping you to do that online. If you want to increase revenue, you must abide by Google’s rules to boost your content's visibility to your audience. Fortunately, Google gives you a step-by-step guide to meeting SEO requirements. In this blog, we will discuss how you can fully optimise and understand SEO to sell your business eBook.
Keyword Research
Keywords are the terms people use when searching for something online. Researching keywords is one of the most important factors in fully optimising your SEO. Doing so will allow you to maximise the number of people who are seeing your eBook. It is also useful to analyse the keywords your competitors are using and help you to get ahead of them.
When conducting this research, make sure you are searching for relevant words that can relate to the content of your book. There are several websites available to help you identify these keywords such as Google Keyword Planner, Google Trends or Semrush.
Once you have conducted this research, integrate it into your eBook’s content. For example, you can amend the title of the book, general description, chapter headings and even the main body of the text to optimise for these keywords. This will help your target customers find your eBook more easily. Optimising all of this content to include your keywords will improve your eBook’s visibility with SEO.
Build Backlinks
When creating any website/blog content to promote your eBook, try to include at least a few backlinks to other sites within each post. This improves SEO because it shows Google that another website finds your content valuable and therefore trustworthy. It may be worth paying other businesses/ websites to promote your content through their backlinks to drive more traffic from different sources.
There are so many tips available on how you can rank your content higher on the Search Engine Results Page (SERP) through SEO, some of the best tips we have come across are:
Posting consistent quality content across platforms
Offering your book in multiple formats i.e PDF and EPUB
Optimising your book to make it easy to read i.e the font size is substantial
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